Hawkshead Outdoor Clothing : Loch Lomond

The Loch Lomond flagship store needed to celebrate the brands Lake District heritage as well as respecting the Scottish hill walking tradition.

The retail layout communicates the brand values and presents the product offer with clarity and authority. Locally sourced Douglas Fir and Caledonian Slate help set the design in context.

Spend per square foot in the new store has been consistently the highest in the chain.

Testimonial: "The new store exceeds our expectations, both in terms of practical retailing and brand experience." - Hawshead Managing Director, 2002.