fruition hits the mark
19/03/09 11:28
Our recent exhibition design for Torbay Council has
gone down extremely well. With a small budget and
extremely tight deadline the results have been
fantastic, both with the public and with the Tourism
experts. Carol Custerson, who is developing the Bays
new tourism strategy.
"... you did absolutely the right thing which is reflected in the extra requests for guides" (Hearld Express March 2008)
We were given a good tag line to work with from The English Riviera Tourism office - 'Great memories on your doorstep'. With this in mind we looked at the age of the decision makers in out target audience - 30 to 40 something parents. We also looked at what was on offer in Torbay and how that could be presented in a new and engaging way.
The exhibition looks to engage peoples attention by presenting the familiar in new ways. As part of the display we created a 10 minute audio visual presentation, mixing images and sounds of a wide range of the tourism offer. Nostalgic childhood memories for our target audience had to include the long hot summers of 1970's. So we ensured that our display had images and sounds recalling the time of carefree family holidays in Torbay. Nostalgia was only part of the story, we also focused on the individual aspects of each town and the activities associated with them. The GeoPark is a new but important aspect of the tourism offer that looks beyond the traditional seaside image. We also feature maritime activities such as fishing, sailing and surfing.
Mark
"... you did absolutely the right thing which is reflected in the extra requests for guides" (Hearld Express March 2008)
We were given a good tag line to work with from The English Riviera Tourism office - 'Great memories on your doorstep'. With this in mind we looked at the age of the decision makers in out target audience - 30 to 40 something parents. We also looked at what was on offer in Torbay and how that could be presented in a new and engaging way.
The exhibition looks to engage peoples attention by presenting the familiar in new ways. As part of the display we created a 10 minute audio visual presentation, mixing images and sounds of a wide range of the tourism offer. Nostalgic childhood memories for our target audience had to include the long hot summers of 1970's. So we ensured that our display had images and sounds recalling the time of carefree family holidays in Torbay. Nostalgia was only part of the story, we also focused on the individual aspects of each town and the activities associated with them. The GeoPark is a new but important aspect of the tourism offer that looks beyond the traditional seaside image. We also feature maritime activities such as fishing, sailing and surfing.
Mark