ARC Marine came to Fruition as a start-up company intent on becoming a leading national player in the emerging artificial marine reef industry. To achieve this they required a brand identity and website that would position them as experts in their field.
Working closely with ARC we developed a professional brand and responsive website. It was vitally important that the logotype was flexible as ARC were keen to use it on a range of applications from business stationery to diving equipment and clothing.
We went to Fruition with just a name – ARC Marine. The journey and conceptual ideas that led to the finished brand identity is testament to the creativity and research carried out by the team. We wanted a brand that could hold its weight amongst MNC’s. The identity they created has given us the confidence to approach the big names in business and helped us in gaining investment from the Virgin Startup Group.
Tom Birbeck, Co-Founder of ARC Marine