Aspire Electrical, based in Newton Abbot, Devon, offer complete electrical design, installation, and aftercare for commercial and industrial projects. In the last ten years Aspire have successfully completed projects ranging from supermarket new builds, HM prison refurbishments to generator replacements and energy reset projects which have become a major focus in the current climate.
We were approached by Aspire to modernise their existing logo and re-brand their stationery sets, which included business cards and letters. After we completed these tasks we were then asked to re-design their website and create a number of e-newsletter templates.
Creative Logo Design
The first task was to design Aspire a new logo. They were happy with the arrangement and style of their original logo, so we presented a range of options which included alternate fonts and improvements to the typographic layout.
With the new logo agreed we set about producing a set of brand guidelines for Aspire to follow. What should brand guidelines include? It should show the logo, it’s minimum size and minimum distance from other elements, the fonts associated with the brand, brand colour palette, any other design elements including illustrations, images and strapline.
We then worked closely with Aspire to design business stationery, which included letterheads, compliment slips and business cards, before moving on to newsletter template designs.
Finally we re-designed their website. This was a complete overhaul as their previous website with a small single paged fast animation with static image. The new website is responsive and optimised for both mobile and desktop display.
If your business needs a rebrand and a new set of stationery – get in touch! You can reach us through our contact page.