OCP (Original Concept Productions) are a creative agency and production house who operate from Torquay, Devon. They make beautiful, engaging film content for leading brands across the world and work directly with advertising, digital and branding agencies.
We were approached about refreshing OCP’s existing brand identity. They were keen for the font Bauhaus 93 to act as the core of the identity. We created brand new logo mark, and introduced a new colour palette for use across a range of media they use on a daily basis.
New brand identity for video production company
To prepare for this re-branding project we carried out research into OCP’s local and national competitors, their target market and spent time with them learning more about the values of the company and the services they offer.
They have worked for leading global brands including the likes of Photobox, Benefit, Sony, Speedo, The National Trust and Ladbrokes, as well as working with advertising, digital and branding agencies. With that in mind it was vitally important that we provided a creative solution, which also positioned them as experts in their field.
The time spent with OCP was crucial in understanding the story of the organisation and the personality of the team. The fact that their services overlapped in disciplines including tv commercials, branded content, idents and motion graphics formed the basis of the logo they decided upon.
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If you’re interested in a new brand identity for your business please visit our branding page to find out more.